acquisition
You know that fine line between ideas that work and those that come close? Our customer and member acquisition tools erased it.
Let's say your marketing objective is acquiring X number of new customers. Low cost is one consideration, high perceived value another for acquisition incentives and rewards. Our discount offers deliver both.
Your customers or members want to save money on things they do everyday. You can offer an incentive that gives them discounts and savings from merchants in their neighborhood. They go to neighborhood merchants and save money. They get immediate gratification. They acquire a liking for this arrangement.They see this as a direct result of their relationship with your company. You acquire and keep them as a customer.
This compelling value proposition has been leveraged by well-known marketers including Tropicana, The Walt Disney Company, Sam's Club, and SprintNextel among hundreds of others.
case study
Marketing Challenge: A large regional telecommunications company needed to improve their new customer acquisitions online.
Our Solution: We created a client-branded online site as a reward for customers who signed up for one of the company's three online initiatives. The supporting email for the program saw an open rate of greater than 40% and the response rate to the program was 10% higher than any previous incentive offered.